Privacy Statement

Privacy Statement

This Privacy Statement explains our practices regarding the collection, use, and disclosure of certain information, including your personal information, by the Anyplex family of companies ("Anyplex").


Contacting Us

For any questions concerning your account, please visit our online help center at http://hmvod.hmv.com.hk, where you will also find information on how to contact our Customer Service for assistance. For questions specifically concerning this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact us by email at cs@hmvod.com.hk.

The data controller of your personal information is Anyplex Hong Kong Limited, which also provides the service to you. Also, please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.


Collection of Information

We receive and store information about you such as:

1. Information you provide us: We collect information you provide to us which includes:

your name, email address, address or postal code, birthday, payment method and telephone number. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions; and

information collected when you choose to provide reviews or ratings, taste preferences, account settings, set preferences in My Account or otherwise provide information to us through our service or elsewhere

• Information we collect automatically: We collect information regarding you and your use of our service, your interactions with us and our advertising, as well as information regarding your computer or other device used to access our service (such as gaming systems, smart TVs, mobile devices, and set top boxes). This information includes:

your activity on our service, such as title selections, watch history and search queries;

details regarding your interactions with customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you contact us, your email or phone number;

device IDs or unique identifiers, device and software characteristics (such as type and configuration), connection information, statistics on page views, referral URLs, IP address and standard web log information;

information collected via the use of cookies, web beacons and other technologies, including ad data (such as information on impressions delivered to a cookie, the site URL where the impression was delivered, as well as the date and time). See our Cookies and Internet Advertising section for more details.

• Information from other sources: We might supplement the information described above with information we obtain from other sources, including from both online and offline data providers. Such supplemental information could include demographic data, interest based data, and Internet browsing behavior.


Use of Information

We use the information we collect to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use the information we collect for:

• determining your general geographic location, providing localized content, providing you with customized and personalized viewing recommendations for movies and programs we think will be enjoyable, determining your Internet service provider and helping us quickly and efficiently respond to inquiries and requests;
 
• preventing, detecting and investigating potentially prohibited or illegal activities, including fraud, and enforcing our terms (such as determining free trial eligibility);
 
• analyzing and understanding our audience; improving our service (including our user interface experiences), delivery optimization, content selection, and recommendation algorithms;
 
• communicating with you concerning our service (for example by email, push notifications and text messaging), so that we can send you news about hmvod, details about new features and content available on hmvod, and special offers, promotional announcements and consumer surveys, and to assist you with operational requests such as password reset requests. Please see the "Your Choices" section of this Privacy Statement to learn how to set or change your communications preferences.



Disclosure of Information

We disclose your information for certain purposes and to third parties, as described below:

1. The Anyplex family of companies: We share your information among the Anyplex family of companies as needed for: data processing and storage; providing you with access to our services; providing customer support; making decisions about service improvements, content development; and for other purposes described in the Use of Information section of this Privacy Statement.
 
2. Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, infrastructure and IT services, to personalize and optimize our service, to process credit card transactions or other payment methods, to provide customer service, to collect debts, to analyze and enhance data (including data about users' interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services.
 
3. Promotional offers: We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.
 
4. Protection of Anyplex and others: Anyplex and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of Anyplex, its users or the public, as required or permitted by law.
 
5. Business transfers: In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.

Whenever in the course of sharing information we transfer personal information to countries outside of Hong Kong SAR and other regions with comprehensive data protection laws, we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection.

You may also choose to disclose your information in the following ways:

• While using the hmvod service you will have opportunities to post reviews or other information publicly, and third parties could use the information you disclose;
 
• Certain portions of our service may contain a tool which gives you the option to share information by email, text message and social media or other sharing applications, using the clients and applications on your smart device;
 
• Social plugins (including those offered by Facebook, Twitter, Pinterest, and Google) allow you to share information on those platforms.
 

Social plugins and social applications are operated by the social network themselves, and are subject to their terms of use and privacy policies.


Access to Your Account and Profiles

In order to provide you with ease of access to your account and to help administer the hmvod service, we implement technology that enables us to recognize you as the account holder and provide you with direct access to your account without requiring you to retype any password or other user identification when you revisit the hmvod service. You can choose not to take advantage of this feature on your computer by unchecking the box "Remember me" when you log in to the website. To remove access to your hmvod account from your devices: delete your hmvod settings from your device (steps vary by device and the option is not available on all devices). Where possible, users of public or shared devices should log out at the completion of each visit. If you sell or return a computer or hmvod ready device, you should log-out and deactivate the device before doing so. If you do not maintain the security of your password or device, or fail to log out or deactivate your device, subsequent users may be able to access your account, including your personal information.

If you share or otherwise allow others to have access to your account, they will be able to see your information, including in some cases personal information, such as your watch history, ratings, reviews and account information (including your email address or other information in My Account). This remains true even if you use our profiles feature.

Please note that profiles are freely available to everyone who uses your hmvod account, so that anyone with access to your hmvod account can navigate to and use, edit or delete any profile. You should explain this to others with access to your account, and if you do not wish them to use or update your profile, be sure to let them know.

Your Choices

If you no longer want to receive certain communications from us via email or SMS, simply access the Profile Overview settings page in the "My Account" section of our website and uncheck the item “To receive the email or SMS from hmvod regarding promotion offer or direct marketing”. Alternatively, click the "unsubscribe" link in the email or call us directly as instructed in the SMS message. Please note that you cannot unsubscribe from certain email correspondence from us, such as messages relating to your account transactions.

You can opt in to receive mobile push notifications from hmvod. If you subsequently decide you no longer wish to receive these notifications, you can use your mobile device’s settings functionality to turn them off.

To exercise choices regarding cookies set through our website, as well as other types of online tracking and Internet advertising, see the Cookies and Internet Advertising section (below).

Your Information

You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you. You can most easily do this by visiting the “Profile Overview” of "My Account" section of our website, where you have the ability to access and update a broad range of information about your account, including your contact information, your hmvod service transaction information, and various related information about your account (such as your taste preferences, the content you have viewed and rated, and your reviews). You must be signed in to access "My Account." Please also see the Your Choices section of this Privacy Statement for additional choices regarding your information.

You may also ask us to delete personal information that we hold about you if it is no longer needed to provide the service to you, for our billing or records purposes, or for other lawful reasons. To do this, or if you have any other question regarding our privacy practices, please contact us at cs@hmvod.com.hk.

Security

We believe we use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information.

Other Websites, Platforms and Applications

The hmvod service may be provided through platforms or contain links to sites operated by third parties whose policies regarding the handling of information may differ from ours. For example, you may be able to access the hmvod service through platforms such as gaming systems, smart TVs, mobile devices, set top boxes and a number of other Internet connected devices. These websites and platforms have separate and independent privacy or data policies, privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the hmvod service.

Children

You must be 18 years of age or older to subscribe to the hmvod service. In certain jurisdictions, the age of majority may be older than 18, in which case, you must satisfy that age in order to become a member. While individuals under the age of 18 may utilize the service, they may do so only with the involvement, supervision, and approval of a parent or legal guardian.

Changes to This Privacy Statement

We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the hmvod service after any such updates take effect will constitute acceptance of those changes. If you do not accept any updates to this Privacy Statement, you may cancel your use of the hmvod service. To see when this Privacy Statement was last updated, please see the "Last Updated" section below.

Cookies and Internet Advertising

We and our Service Providers use cookies and other technologies (such as web beacons) for various reasons. For example, we use cookies and other technologies to make it easy to access our services by remembering you when you return, to provide and analyze our services, to learn more about our users and their likely interests, and to deliver and tailor marketing or advertising. We want you to be informed about our use of these technologies, so this notice explains the types of technologies we use, what they do and your choices regarding their use.

1. What are cookies? Cookies are small data files that are commonly stored on your device when you browse and use websites and online services. They are widely used to make websites work, or to work more efficiently, as well as to provide reporting information and assist with service or advertising personalization. Cookies are not the only types of technology that enable this functionality; we also use other, similar types of technologies. See below for more information and examples.
 
2. Why does hmvod use cookies? We and our Service Providers may use the following types of cookies:

• Essential cookies: These cookies are strictly necessary to provide our website or online service. For example, we or our Service Providers may use these cookies to authenticate and identify our members when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.
 
• Performance and functionality cookies: These cookies are not essential, but help us to personalize and enhance your online experience with hmvod. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during new member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of the hmvod service so that we can enhance and personalize our website and service and conduct market research. Deletion of these types of cookies will result in limited functionality of our service.
 
• Advertising cookies: These cookies use information about your visit to this and other websites, such as the pages you visit, your use of our service or your response to ads and emails, to deliver ads that are more relevant to you. These types of ads are called "Interest-Based Advertising." Many of the advertising cookies associated with our service belong to our Service Providers.
 

Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. We and our Service Providers may use them for similar purposes as cookies, such as to understand and enhance the use of our service, improve site performance, monitor visitor traffic and actions on our site, and understand interactions with our marketing (including email and online ads on third party sites). Because web beacons often work in conjunction with cookies, in many cases, declining cookies will impair the effectiveness of web beacons.
 We use other technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, some of these technologies may store small amounts of data on your device. We may use these and various other technologies for similar purposes as cookies, such as to enforce our terms, prevent fraud, and analyze the use of our service. There are a number of ways to exercise choice regarding these technologies. For example, many popular browsers provide the ability to clear browser storage, commonly in the settings or preferences area; see your browser’s help function or support area to learn more.